Britam, in partnership with Healthy Entrepreneurs and Inclusivity Solutions, has officially launched Malkia Britam Hospital Cash (Hospicash), a pioneering health insurance solution designed to empower Kenyan women by providing affordable financial protection against cancer, hospitalization, and other health related expenses.
The transformative initiative was unveiled in Kisumu on Friday, with Eva Kimani, Acting CEO of Britam Connect, underscoring the urgent need for targeted coverage for women who are often excluded from traditional insurance.
“Women are the cornerstone of our society. Yet for far too long, they’ve remained uninsured and financially vulnerable, especially when battling diseases like cancer,” Kimani said.
Priced at just KES 130, Malkia Hospicash provides a package that includes daily hospital cash benefits, cancer care, funeral cover, and teleconsultations, ensuring health and financial security even for low income households.
The program will be delivered by Healthy Entrepreneurs through its network of over 3,000 Community Health Entrepreneurs (CHEs), ensuring last mile delivery of healthcare access using digital tools and trusted local networks. Britam, a leading insurer, will underwrite the insurance solutions, while Inclusivity Solutions, a top inclusive insurtech, will power the initiative via a robust digital platform.
The rollout will be implemented in two phases. In Phase One, CHEs themselves will be covered with a bundled product offering: a cancer cash benefit of KES 200,000, a last expense benefit of KES 50,000, KES 1,000 per night in hospital cash, and family teleconsultations. Phase Two will extend coverage to the households served by CHEs, offering hospital cash, telehealth access, annual health checks, and community based health education.
The initiative aims to reach over 300,000 households in its first year through national expansion, offering a lifeline to women in underserved areas who are often left to battle medical crises without support.
Kimani emphasized the importance of working with CHEs, who are embedded within communities.
“CHEs are not just distributors, they are trusted voices. By equipping them with knowledge and tools, we are bringing care and cover closer to women who need it most.”
Britam is also partnering with mission hospitals and SHA accredited facilities to ensure accessibility and affordability across the country.
“This is not just about coverage, it is about access,” Kimani stressed. “We want women to know they don’t need to go to expensive hospitals to be treated with dignity and care.”
CHEs on the ground echoed the importance of the initiative. Jane Nyombok, a community health worker in Kisumu, said she learned about Malkia Hospicash through a local radio show and was inspired to get involved. “Most of us can’t afford proper medication, and this cover will change that.”
Rose Okumu, another CHP supporting over 300 households, added, “This is the most affordable and impactful solution we’ve seen. For just KES 130, families that once had no options now have real protection.”
With Malkia Britam Hospicash, Britam and its partners are redefining inclusive healthcare coverage in Kenya, making sure that no woman is left behind.
